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Our best deals don&rsquo;t require our most expensive plans.

Offers vary by device. Restrictions may apply.​

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Yes, you can save big on Black Friday and throughout the holiday shopping season at AT&amp;T with our best deals on <a href="/buy/phones/">smartphones</a>,* <a href="/buy/wearables/">smartwatches</a>, <a href="/bundles/">bundles</a>, and more.

Considering buying a cell phone as a gift for a family member, friend, or even yourself this holiday season? We&rsquo;ve got you covered with our best deals on the newest smartphones. Check out the <a href="/buy/phones/apple-iphone-17.html">iPhone 17 </a>, <a href="/buy/phones/samsung-galaxy-s25.html">Galaxy S25</a>, and <a href="/buy/phones/google-pixel-10.html">Google Pixel 10</a> lineups.

If you&rsquo;re shopping for a smartwatch, we&rsquo;re proud to offer great deals on popular smartwatches. Check out the <a href="/buy/wearables/browse/apple/">latest Apple Watches</a> and <a href="/buy/wearables/browse/apple/">Samsung Galaxy Watches</a>, and <a href="/buy/wearables/">shop all available smartwatches</a>.

Anyone would be happy to see a <a href="/brand/apple/iphone/">new iPhone</a> under the tree. But before you buy someone a cell phone as a gift, there are some things to consider.

If you&rsquo;re buying your child&rsquo;s first cell phone, one option is to add a new line to your existing AT&amp;T WirelessSM&nbsp;plan and finance the device through an installment program. Since kids and teens always want the latest devices, you might want to <a href="/plans/next-up-anytime/">check out AT&amp;T Next Up Anytime</a>. We also have some useful tips about <a href="/wireless/how-to-choose-a-device-for-kids/">how to choose a device for kids</a>.

If you&rsquo;re buying a cell phone for a senior who may use the device sparingly, AT&amp;T Prepaid&reg; offers a <a href="/prepaid/">variety of prepaid plans</a> and <a href="/buy/prepaid-phones/">prepaid phones</a> that appeal to every age group.

If you&rsquo;re buying a cell phone for someone who already has one, you can still give them a cell phone as a gift. If you do, you&rsquo;ll want to keep a few things in mind. It&rsquo;s possible to bring your own phone to most providers. You can learn more about <a href="/wireless/byod/">bringing your own device to AT&amp;T</a>. That said, many consumers with traditional wireless providers finance their devices on installment plans. Typically, they&#39;ll have an upgrade cycle and may have to pay off the device they are currently financing if they are gifted a new cell phone outside of that cycle.

<a href="/wireless/how-to-give-a-cell-phone-as-a-gift">Learn more about how to give a cell phone as a gift</a>

Yes, in addition to our great holiday deals, AT&amp;T is excited to offer Black Friday and Cyber Monday deals. Looking for the best tech gifts or a free smartphone deal? We&rsquo;ve got you covered.

Check out our best Black Friday deals on this page and <a href="/deals/cyber-monday/">Cyber Monday deals</a>.

Check out our <a href="/buy/tablets/browse/hasdeals/">best deals on tablets, including iPads.</a>

Check out <a href="/buy/wearables/browse/hasdeals/">our best deals on smartwatches</a>, including the <a href="/buy/wearables/browse/apple_hasdeals/">latest Apple Watches</a> and <a href="/buy/wearables/browse/samsung_hasdeals/">Samsung Galaxy Watches</a>.

AT&amp;T offers installment plans for several popular products. If you&rsquo;re shopping for the l<a href="/buy/phones/browse/apple/">atest iPhone</a> or <a href="/buy/wearables/browse/apple/">Apple Watch</a>, you may be eligible to spread the payments over three years.

Yes, our best Black Friday deals are available online and in-store. <a href="/stores/">Find an AT&amp;T retail store near you</a>

There are several ways to save on your AT&amp;T bill, but a great way is to subscribe to multiple AT&amp;T services.

Learn more about different options to save with our best bundle offers: 
&nbsp;

<ul>
	<li>Already have AT&amp;T WirelesSM? Add AT&amp;T Fiber&reg; or AT&amp;T Internet Air&reg; service and save 20% on your bill each month.*</li>
	<li>Already enjoying home internet from AT&amp;T? Add wireless service and get a 20% discount on your monthly wireless bill.**</li>
	<li>If you&rsquo;re new to AT&amp;T, you can get AT&amp;T Fiber or AT&amp;T Internet Air service, where available, and get 20% off your internet bill every month.*</li>
</ul>

 
<a href="/internet/how-to-save-on-home-internet/">Learn more ways to save on AT&amp;T internet service, including AT&amp;T Fiber</a>

Black Friday 2025 Deals: Phone, Tablet, Smartwatch & More

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